DISEÑO METÁSTASIS II, 2021 - 25

General technical characteristics: Acrylic and mixed media on recycled cardboard. 

Approximate dimensions: 120 x 190cm.

Brilliant and ephemeral living beings pushed to the extreme. Delusions of nature: super-animals subjected to chemical treatments. A competition for productivity.Nature processed and transformed into fast-consumption artefacts, at the service of consumerism. Nature redesigned to be consumed. Factory farms, overcrowding, metabolic additives, hormonal implants, lactotropin... Nature forced into overproduction. Meat for a wasteful consumer culture.

Fashion design, interior design, brand design - almost everything around us is conceived and created to be quickly and easily consumable. It shall please, accommodate, delight. Design gives form and life to the objects of desire. It is a main tool of the consumerist industry. Aimed at creating superfluous needs, it generates demand, regardless of its negative impact on our physical and mental environment. Design is not innocent. Superfluous design, leading towards an unnecessary consumerism. What are its effects on our natural environment?

Design has its honourable origin in the graphic arts, in the search for aesthetics and practicality. It acquires its maximum functionality in disciplines such as interior design, product design, architecture or engineering. However, when allied with consumerism, it undergoes a transmutation to transcend its functional facet and become one of the main tools in the consumerist strategy. At this point Design ceases to be at the service of the consumer product to become its raison d'être.

With this collection of paintings I seek a way to express the same concept as in the prior series (Diseño Metástasis I) in another medium. In painting, I find freedom in the creation of forms and movement, as well as options to delve into symbolism. I use visual elements that evoke concepts such as competitiveness, immediacy, consumerism, suffering or anxiety. All this in combination with a chromatic range that takes us to the world of marketing and competition.