DESIGN-METASTASIS, design is not innocent - 2018-019
Design as an ideological, perverse and possibly destructive concept. Design ceases to serve the consumer product and becomes its raison d'être.
Soler-Arpa explains the concept behind this exhibition, "Almost everything around us is conceived and designed to be quickly and easily consumable as well as desirable. Design is not innocent. The artist views Design as the main component in the consumerist machine. Design creates and lends form and life to the object of desire. It's the fuel that keeps the consumerist machine running. Design has come to determine a production process aimed at coaxing and tempting superfluous needs.
Design, allied with consumerism and the most aggressive and competitive form capitalism, is transmuted to become a seductive yet perilous tool at the service of the market."
Thus, Soler-Arpa pinpoints the Metastasis of Design. It is the Design of the superficial that extends to all fields. Everything is designed, preconceived, with one purpose: to please, to delight in, and to accommodate, and ultimately to generate demand, regardless of its negative impact on sustainability and our way of thinking.
"Design has its origin in the graphic arts and the search for aesthetics. In its noblest sense, Design manages to be functional in fields like interior design, architecture or engineering. However, allied with consumerism and the most aggressive and competitive form capitalism, Design undergoes a virulent transmutation, transcending the purely graphic to become a seductive yet dangerous strategic tool at the service of the market. Its aesthetic appeal encourages us to consume, consume and consume."It`s at this point when Design ceases to serve the consumer product and becomes the raison d'être of the consumer product. It is in this phase that Soler-Arpa pinpoints the Metastasis of Design. It's the design of the superficial that extends to all fields, embracing everything. Everything is designed, preconceived, under the guise of being aesthetic, sterile, pleasing, dynamic, colourful ... with the sole purpose of taking delight in and accommodating, and ultimately generating demand, regardless of its negative impact on our planet's sustainability and our way of thinking. What do we consume? Why do we consume?
Soler-Arpa uses this selection of pieces to unmask a villain who campaigns with impunity among us: superfluous and superficial design, whose sole objective is to generate objects of desire and senseless consumerism.